Top 5 Reasons to Conduct Employee Engagement Surveys

Engaged employees are the foundation of a successful company. Conducting engagement surveys is a useful way to gather insight into what is important to your employees, and here are the reasons to conducting employee engagement survey.

Give employees a voice:
Engagement surveys are crucial because they give employees a platform for open feedback. It is an opportunity to build two-way communication and involve employees in the development process by giving them a direct voice to the management team. Being actively involved in the planning process makes employees realize that they have a stake in the company and that their opinions are valued.

Measure employee engagement:
Another reason for performing engagement surveys is to measure the engagement level of your employees. Measuring the key drivers of engagement within your organization will allow you to assess whether your employees are engaged or disengaged. While there are no standard drivers of engagement, some commonly assessed factors are advancement, recognition, pay & benefits, job role, training & development opportunities, leadership, work environment, etc.

Increase employee engagement:
Once you’ve assessed how engaged your employees are you can then create a plan of action to increase engagement. The information obtained from the assessment will allow you to identify strengths and opportunities for improving engagement in your organization. You can develop a company-wide engagement plan or focus directly on action areas for each section in your business. After you’ve identified the changes to apply, you can set priorities, determine resources, and create an implementation schedule.

Direct organizational growth:
Knowing how the company measures on areas such as employee satisfaction, management/leadership effectiveness, and working environment will give you tangible objectives for change. Assessing engagement will also allow you to identify areas of best practice within your organization. A specific department might rate very high on engagement and by analyzing the data you can gain insight into how they are achieving it and implement best practices throughout the organization. Simply put, engagement survey feedback will give you valuable actionable data that you can implement for organizational growth.

Benchmark results:
Conducting employee engagement surveys will allow you to benchmark the data for comparison purposes. You can look at particular results and compare them with industry-specific data to gain an understanding of how your company performs with similar organizations. Benchmarking will also allow you to identify whether any issues are specific to your company or are industry-wide. If the data shows that only 20% of your employees are satisfied with development opportunities you can compare this to the results of other employers to see if this is a typical finding or one that requires improvement.